Clear writing starts with clear thinking.
I write for organisations and readers who need more than quick copy. The subject has to be understood first. Only then does the text do its job.
Research-driven work in Dutch, French and English.
People & behaviour
You're a bully in traffic. Me too. But only sometimes.
Road rage, narcissism and the fundamental attribution error.
(EN)
Why doesn't a moving motorcycle fall over?
Physics, balance and the humbling truth that a rider is optional.
(NL · FR)
Why do we scribble graffiti on bridges and trains?
From cave paintings to Banksy — why it's hardwired.
(NL · FR)
Institutions & history
The National Lottery writes history
Seventy years of organisational history in one through-line.
(NL)
Lotteries in Europe, through the centuries
Historical synthesis from dispersed sources.
(NL)
Under the spell of the game
Exhibition at Bozar — 60,000 objects on games of chance.
(NL)
Method
I work iteratively with Claude and ChatGPT — not for the text itself, but for research, structure and multilingual concepts. The voice, the judgement and the final edit are mine.
Experiments
Dinsky — a generative drawing machine in p5.js, inspired by Kandinsky. Iteratively developed: version 1, 2, 3. See Dinsky3
- Languages
- Dutch · French · English
- Location
- Belgium (Flanders)
- Contact
- hilde@hildedecrem.com
- Experiments
- hildedecrem.com/experiments